Bulletin of Innovation in Management

Analysis of the Influence of Visual Merchandising in Increasing Sales in Clothing Stores

Fawzi Rizqi Pradana — 2025-07-02

This study aims to analyze the effect of visual merchandising on increasing sales in clothing stores. Visual merchandising is a visual marketing strategy that focuses on presenting products in an attractive way to influence consumer behavior. In the context of increasingly competitive fashion retail industry competition, store layout, lighting, product displays, colors, and other visual elements play an important role in creating a pleasant and attractive shopping experience. This study uses a quantitative approach with a survey method, where data was collected through questionnaires from 120 respondents of clothing store customers in big cities. The results showed that visual merchandising elements significantly have a positive effect on increasing sales, with product displays and store layout as the most dominant factors. These findings provide important implications for retail business actors in designing effective visual merchandising strategies to improve sales performance.

The Influence of Transformational Leadership and Organizational Culture on Employee Performance

Faidholloh Muqtafi — 2025-07-02

This study aims to analyze the influence of transformational leadership and organizational culture on employee performance. Transformational leadership is considered capable of encouraging employee motivation and commitment through strong inspiration and vision, while a conducive organizational culture can create a work environment that supports productivity and innovation. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to employees in a private company in Indonesia, with a total of 100 respondents. Data analysis was carried out using multiple linear regression methods. The results of the study indicate that transformational leadership and organizational culture simultaneously have a significant effect on employee performance. Partially, transformational leadership has a more dominant influence than organizational culture. These findings indicate that the role of a visionary, inspiring leader who is able to empower employees is an important factor in improving individual and organizational performance as a whole.

Big Data Technology to Improve Marketing Strategy

Efa Wakhidatus Solikhah — 2025-07-02

This study aims to analyze the effect of Big Data technology implementation on the effectiveness of a company's marketing strategy, by considering intermediary variables such as consumer understanding and data-based decision making. A quantitative approach was used in this study by collecting data through a survey of 110 respondents who are marketing managers in various industrial sectors in Indonesia. The data were analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) through SmartPLS 4.0 software. The results of the study indicate that the implementation of Big Data has a significant positive effect on marketing strategies, both directly and through increasing understanding of consumer behavior. This finding indicates that the integration of Big Data in the marketing process can improve the accuracy of market segmentation, campaign effectiveness, and service personalization. The practical implications of this study encourage companies to adopt data analytics as the main foundation in strategic marketing decision making in the digital era.