Articles

• Antecedents of Purchase Intention on Culinary Products of MSMEs in Yogyakarta City

  
  (1)  Faidholloh Muqtafi ( Universitas Muhammadiyah Yogyakarta, Indonesia )
  (2)  Brian Kiprop Ngetich ( Jomo Kenyatta University of Agriculture and Technology, Indonesia )

  
  

  42-50

  https://doi.org/10.59247/bim.v2i2.285

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  Abstract views: 121 times | Downloaded: 96 times

• Brand Image as a Marketing Strategy for Local Skincare Products

  
  (1)  Fawzi Rizqi Pradana ( Universitas Muhammadiyah Yogyakarta, Indonesia )
  (2)  Mai Ulfa Atika ( Universitas Gadjah Mada, Indonesia )

  
  

  51-59

  https://doi.org/10.59247/bim.v2i2.286

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  Abstract views: 242 times | Downloaded: 279 times

• The Influence of Celebrity Endorsement and Brand Image on Consumer Loyalty of Fashion Products in Yogyakarta

  
  (1)  Ibnu Fauzan ( Universitas Muhammadiyah Yogyakarta, Indonesia )
  (2)  Agus Salim ( Xi’an Jiantong University, Indonesia )

  
  

  60-67

  https://doi.org/10.59247/bim.v2i2.281

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  Abstract views: 157 times | Downloaded: 135 times

• The Mediating Role of Brand Image on the Influence of Innovation on Purchase Decision of Skintific Products in Indonesia

  
  (1)  Rian Saputra ( UGM, Indonesia )
  (2)  Askar Garad ( University of Sheba Region, Indonesia )
  (3)  Widya Yuli Astuti ( Universitas Gadjah Mada, Indonesia )

  
  

  68-75

  https://doi.org/10.59247/bim.v2i2.283

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  Abstract views: 293 times | Downloaded: 320 times

• A Health Promotion Program Strategy and Stunting Counseling with IoT Innovation Tools in Bantul Regency

  
  (1)  Efa Wakhidatus Solikhah ( Ahmad Dahlan University, Indonesia )
  (2)  Muhammad Yusuf Arrozhi ( Ahmad Dahlan University, Indonesia )
  (3)  Sekar Nugraheni ( University of Vienna, Indonesia )

  
  

  76-82

  https://doi.org/10.59247/bim.v2i2.284

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  Abstract views: 83 times | Downloaded: 67 times