Effect of Word of Mouth on Purchase Decision
DOI:
https://doi.org/10.59247/bim.v1i1.4Keywords:
Word of Mouth, Electronic Word of Mouth, Purchase Decision, Indicator, Literature ReviewAbstract
Word of Mouth as a marketing technique that has been around for a long time. Not only glued to word of mouth, but there is also a marketing topic in it. There is also the use of the internet in Word of Mouth. The purpose of this study was to examine the effect of Word of Mouth on purchasing decisions. This type of research is a literature study with a qualitative descriptive approach. The research findings state that the word of mouth has a significant effect on consumer purchasing decisions.
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