Articles

• The Influence of Celebrity Endorsements and Innovation on Fashion Customer Satisfaction

  
  (1)  Efa Wakhidatus Solikhah ( Universitas Ahmad Dahlan, Indonesia )
  (2)  Agusta Pinta Kurnia Rizky ( Universitas Duta Bangsa, Indonesia )

  
  

  1-6

  https://doi.org/10.59247/bim.v1i1.2

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  Abstract views: 446 times | Downloaded: 603 times

• The Effect of E-WoM on Buying Decisions Mediated by Brand Trust for SMES

  
  (1)  Dimas Nugroho Dwi Seputro ( Universitas Gadjah Mada, Indonesia )
  (2)  Dwi Esika Putri ( Universitas Muhammadiyah Yogyakarta, Indonesia )

  
  

  7-12

  https://doi.org/10.59247/bim.v1i1.3

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  Abstract views: 396 times | Downloaded: 407 times

• Effect of Word of Mouth on Purchase Decision

  
  (1)  Kristiana Marahastuti ( Universitas Muhammadiyah Yogyakarta, Indonesia )
  (2)  Agusta Pinta Kurnia Rizky ( Universitas Duta Bangsa, Indonesia )

  
  

  13-18

  https://doi.org/10.59247/bim.v1i1.4

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  Abstract views: 625 times | Downloaded: 549 times

• The Role of Job Satisfaction on Teacher Performance in Schools in the Bantul Region

  
  (1)  Fatkhul Sani Rohana ( Universitas Gadjah Mada, Indonesia )

  
  

  19-25

  https://doi.org/10.59247/bim.v1i1.5

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  Abstract views: 204 times | Downloaded: 236 times

• The Role of Transformational Leadership and Leader-Member Exchange on Millennial Generation Job Satisfaction

  
  (1)  Fawzi Rizki Pradana ( Universitas Muhammadiyah Yogyakarta, Indonesia )
  (2)  Faidholloh Muqtafi ( Universitas Muhammadiyah Yogyakarta, Indonesia )

  
  

  26-32

  https://doi.org/10.59247/bim.v1i1.6

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  Abstract views: 231 times | Downloaded: 214 times