Articles

• How Website Attractiveness and Electronic Trust Influence the Purchase Decision of Startups in Yogyakarta

  
  (1)  Faidholloh Muqtafi ( Universitas Muhammadiyah Yogyakarta, Indonesia )
  (2)  Suhandoko Goro Prasetyo ( University College London, United Kingdom )
  (3)  Agusta Pinta Kurnia Rizky ( Universitas Duta Bangsa Surakarta, Indonesia )

  
  

  33-41

  https://doi.org/10.59247/bim.v1i2.158

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  Abstract views: 157 times | Downloaded: 135 times

• The Influence of Customer Satisfaction and Electric Word of Mouth on the Reputation of Muhammadiyah Universities

  
  (1)  Fawzi Rizki Pradana ( Universitas Muhammadiyah Yogyakarta, Indonesia )
  (2)  Sri Handayani ( Universitas Muhammadiyah Yogyakarta, Indonesia )
  (3)  Mai Ulfa Atika ( Universitas Gadjah Mada, Indonesia )

  
  

  42-49

  https://doi.org/10.59247/bim.v1i2.159

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  Abstract views: 231 times | Downloaded: 130 times

• The Effect of Perceived Congruence Innovation on Purchase Decision

  
  (1)  Efa Wakhidatus Solikhah ( Universitas Ahmad Dahlan, Indonesia )
  (2)  Sekar Nugraheni ( University of Vienna, Indonesia )

  
  

  50-57

  https://doi.org/10.59247/bim.v1i2.157

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  Abstract views: 209 times | Downloaded: 157 times