Articles

• Strategy for the Role of Celebrity Endorsement and Electronic Trust in Purchase Decisions in MSMEs

  
  (1)  ibnu fauzan ( Universitas Muhammadiyah Yogyakarta, Indonesia )
  (2)  Brian Kiprop Ngetich ( Jomo Kenyatta university of Agriculture and Technology, Indonesia )
  (3)  Widya Yuli A stuti ( Universitas Gadjah Mada, Indonesia )

  
  

  33-41

  https://doi.org/10.59247/bim.v1i2.160

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  Abstract views: 95 times | Downloaded: 64 times

• How Website Attractiveness and Electronic Trust Influence the Purchase Decision of Startups in Yogyakarta

  
  (1)  Faidholloh Muqtafi ( Universitas Muhammadiyah Yogyakarta, Indonesia )
  (2)  Suhandoko Goro Prasetyo ( University College London, United Kingdom )
  (3)  Agusta Pinta Kurnia Rizky ( Universitas Duta Bangsa Surakarta, Indonesia )

  
  

  42-50

  https://doi.org/10.59247/bim.v1i2.158

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  Abstract views: 50 times | Downloaded: 64 times

• The Influence of Customer Satisfaction and Electric Word of Mouth on the Reputation of Muhammadiyah Universities

  
  (1)  Fawzi Rizki Pradana ( Universitas Muhammadiyah Yogyakarta, Indonesia )
  (2)  Sri Handayani ( Universitas Muhammadiyah Yogyakarta, Indonesia )
  (3)  Mai Ulfa Atika ( Universitas Gadjah Mada, Indonesia )

  
  

  51-58

  https://doi.org/10.59247/bim.v1i2.159

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  Abstract views: 73 times | Downloaded: 52 times

• The Effect of Perceived Congruence Innovation on Purchase Decision

  
  (1)  Efa Wakhidatus Solikhah ( Universitas Ahmad Dahlan, Indonesia )
  (2)  Sekar Nugraheni ( University of Vienna, Indonesia )

  
  

  59-67

  https://doi.org/10.59247/bim.v1i2.157

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  Abstract views: 70 times | Downloaded: 43 times

• The Role of Electronic Word of Mouth and Brand Image on Intention to Use IoT-Based Products

  
  (1)  Karimah Karimah ( Universitas Ahmad Dahlan, Indonesia )
  (2)  Efa Wakhidatus Solikhah ( Universitas Ahmad Dahlan, Indonesia )
  (3)  Agus Salim ( Xi’an Jiantong University, China )
  (4)  Joni Prayogi ( Universitas Jenderal Soedirman, Indonesia )

  
  

  68-75

  https://doi.org/10.59247/bim.v1i2.156

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  Abstract views: 90 times | Downloaded: 47 times