Articles

• A Online Purchase Decision for Tourism : How do Social Media Marketing and Artificial Intelligence Impact it? Online Purchase Decision for Tourism : How do Social Media Marketing and Artificial Intelligence Impact it?

  
  (1)  Efa Solikhah ( Ahmad Dahlan University, Indonesia )
  (2)  Sekar Nugraheni ( University of Vienna, Indonesia )
  (3)  Fawzi Rizki Pradana ( Universitas Muhammadiyah Yogyakarta, Indonesia )

  
  

  1-10

  https://doi.org/10.59247/bim.v2i1.222

  • pdf
  Abstract views: 158 times | Downloaded: 135 times

• The Marketing Strategy Using Brand Trust and Hedonic Shopping Motivation on Online Purchasing Decisions

  
  (1)  Sarah Dwi Fauzia Sarah ( Universitas Ahmad Dahlan, Indonesia )
  (2)  Efa Wakhidatus Solikhah ( Universitas Muhammadiyah Yogyakarta, Indonesia )
  (3)  Askar Garad ( University of Sheba Region, Indonesia )

  
  

  11-18

  https://doi.org/10.59247/bim.v2i1.228

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  Abstract views: 81 times | Downloaded: 68 times

• The Influence of E-WOM and Website Design on Consumer Online Purchasing Decisions The Influence of E-WOM and Website Design on Consumer Online Purchasing Decisions

  
  (1)  rian saputra ( UGM, Indonesia )
  (2)  Suhandoko Goro Prasetyo ( University College London, United Kingdom )
  (3)  Ibnu Fauzan Hermawan Putra ( Universitas Muhammadiyah Yogyakarta, Indonesia )

  
  

  19-25

  https://doi.org/10.59247/bim.v2i1.224

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  Abstract views: 170 times | Downloaded: 98 times

• The Influence of Celebrity Endorsement and Hedonic Shopping Motivation on Online Purchasing Decisions in Yogyakarta

  
  (1)  Anggi Anggi Putri Widya Astuti ( Universitas Ahmad Dahlan, Indonesia )
  (2)  Efa ( Universitas Muhammadiyah Yogyakarta, Indonesia )
  (3)  Hussein Gibreel Musa ( University of El Geneina , Indonesia )

  
  

  26-34

  https://doi.org/10.59247/bim.v2i1.229

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  Abstract views: 126 times | Downloaded: 132 times

• A Neuromarketing Trends : a Bibliometric and Visualization Analysis Neuromarketing Trends : a Bibliometric and Visualization Analysis

  
  (1)  Efa Solikhah ( Ahmad Dahlan University, Indonesia )
  (2)  Rachmalia Lativa Putri ( Universitas Gadjah Mada, Indonesia )
  (3)  Widya Yuli Astuti ( Universitas Gadjah Mada, Indonesia )

  
  

  35-49

  https://doi.org/10.59247/bim.v2i1.223

  • pdf
  Abstract views: 107 times | Downloaded: 91 times